Goths represent one of the most arresting, distinctive and enduring subcultures of recent times. Until now, no one has conducted a full-scale 'insider' study of this fascinating group. This book is the first. Immersing us in the potent mix of identities, practices and values that make up the goth scene, the author takes us behind the facade of the goth mystique. From dress and musical tastes to social habits and the use of the internet, Hodkinson details the inner workings of this intriguing group. Defying postmodern theories that claim media and commerce break down substantive cultural groupings, Hodkinson shows how both have been used by goths to retain, and even strengthen, their group identity. Hodkinson provides a comprehensive reworking of sub-cultural theory, making a key contribution to the disciplines of sociology, cultural studies, youth studies, media studies, and popular music studies.